Concurrence et partenariat : le cas de la stratégie relationnelle du " micro-groupe " Tordo-Belgrano.

Abstract : Relational strategies are based, not on the law of competition in the usual sense, but on a network of privileged relations set up by the firm with some partners from its environment. That is why they are often thought to be responsible for situations of dependency or domination whereby the law of the free market is distorted. However, contrary to the claims of neo-classic theory, marketing is not always the most efficient activity -transactions incur costs that must be taken into account in your economic choices for fear of inefficiency. The middle-sized industry concerned is a very good example in that respect. Managers have always assessed the risk of dependency between firms and would-be subcontractors and compared it to the bureaucratic risk of activity internalizing. The externalizing policy of the group allows it to cater to customers' needs in terms of products on offer, quality and quantities required, competitive prices and delays to be respected, all the while focusing on its specific know-how, which results in productive efficiency.
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Contributor : Jean-Claude Juhel <>
Submitted on : Tuesday, January 31, 2012 - 11:21:15 AM
Last modification on : Thursday, May 3, 2018 - 12:56:33 PM

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Jean-Claude Juhel. Concurrence et partenariat : le cas de la stratégie relationnelle du " micro-groupe " Tordo-Belgrano.. La Revue des Sciences de Gestion, Revue des Sciences de Gestion, 1998, pp.21-37. ⟨hal-00664635⟩

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