Propositions pour l'évaluation de la performance d'un système d'intelligence compétitive implanté dans une industrie du secteur de santé animale au Brésil

Abstract : The animal health global market, raised about US 15 billions in 2005, mainly in the segment of 'company animals' and it has been sought-after by major multinationals which are mostly huge organizations acting in the human health area with enormous investments in research and development as well as in (he market activities. In this context, Vallee stands out, positioning itself among the top five enterprises in the brazilian market. The company strategy, established at the beginning of the 90s, was to get expertise in the bovine market and in the prevention of their diseases, therefore reaching the leadership in the markets of vaccines and injectable supplements. This outstanding position followed by many years of an income evolution above the market average, brought the concern regarding the competitors1 strategies and the competitive environment as a whole, which called for the implementation of an efficient system 10 monitor the competition environment. To take measures against the competitors' movements and to identify new growth opportunities, in 1999 a new model of competitive intelligence system was created.
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Sergio Marchi. Propositions pour l'évaluation de la performance d'un système d'intelligence compétitive implanté dans une industrie du secteur de santé animale au Brésil. Sciences de l'Homme et Société. Université du Sud Toulon Var, 2008. Français. ⟨tel-00287135⟩

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